LICENSING NEWS

Sega selects Sambro for Sonic games and puzzles

Published on: 29th January 2013

Brand new Sonic games and puzzles at retail from June 2013.

Sega Europe has announced its latest licensing deal with Sambro International. Sambro will design, manufacture and introduce a brand new range of Sonic the Hedgehog games and puzzles in the UK, Eire and the Channel Islands in 2013.

Expanding the Sonic the Hedgehog range of licensed products, new launches from Sambro will include: Puzzles 2 Go; Board Games; Action Games (including Pinball, Four in a Row, Fire Balls, Air Hockey, Super Pinball, Rapid Fire, Magnetic Scribblers); and Boxed Puzzles. Puzzles 2 Go – 48-piece puzzles which come in a convenient zipped bag, making them great for travel – will be the first products to roll out at retail in June 2013.

Sissel Henno, head of brand licensing at Sega Europe, commented: “As one of the leading UK licensees we are looking forward to working with Sambro to develop a varied and exciting range of puzzles and games for Sonic. As a videogames character, there is natural synergy with the type of fun action games that Sambro is known for. We really look forward to the launch of the first products later this year.”

Nikki Samuels, managing director of Sambro, added: “Sambro is really excited to work with Sega for Sonic on a range of puzzles and games. Sambro will be launching with a unique reusable packaging on the Sonic puzzles, retailing from £1.99 to £7.99, and available from June 2013.”

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