Sega signs up Tomy for Sonic plush

Published on: 10th March 2021

A collaboration between Tomy and Sega will develop a plush range of characters under Tomy’s Club Mocchi- Mocchi- brand.

The partnership between Tomy and Sega was announced this week, in a deal that will see Tomy bring to life a collection of characters from the iconic Sonic the Hedgehog franchise. The plush characters will be manufactured under Tomy’s Club Mocchi Mocchi branding; a highly collectible plush range with a unique look and feel that has proved hugely popular to date.

“Sonic is an all-time classic video game character that has evolved into a beloved lifestyle brand and we are thrilled to bring these amazing characters to fans and collectors around the world through our unique Club Mocchi Mocchi brand,” said Tomy’s director of Global Brands, Morgan Weyl. “The signature look and feel of our Club Mocchi Mocchi items will even turn Sonic’s quills in the most huggable quills ever.”

Since his debut in 1991, Sonic the Hedgehog has become a recogniseable and popular figure around the world with an extensive franchise of video games, TV series and, more recently, a Sonic the Hedgehog blockbuster movie, The film’s sequel and a new Netflix Originals animated series, Sonic Prime, are both slated for 2022.

Joining a raft of new product lines developed for the 30th anniversay of the Sonic the Hedgehog franchise, Tomy’s Club Mocchi Mocchi range will include super soft, squeezable and huggable plush versions of characters from accross the Sonic the Hedgehog universe.

“Tomy has a long-standing reputation for high-quality plush toys, not only in the industry, but is well revered with Sonic collectors as well,” said Michael Cisneros, manager of Licensing at Sega America. “We’re thrilled to re-partner with the team to create this unique line for Sonic the Hedgehog. Fans have embraced Sonic in so many different forms, and these super-soft, Club Mocchi Mocchi plushies will be ones they can hug and cherish for years to come.”

For more information on Tomy and its range of innovative, high-quality toys, visit the website here.


The Sidemen co-create new card game Hit Send

The Late Late Toy Show showcases this year’s top toys

Did Black Friday boost retail footfall?

It’s the back of the net for Golden Bear’s Soccer Bot

Spin Master’s Unicorn Academy secures top spot on Netflix

Spring Fair announces major upgrade to show experiences

International pavilions well supported at Spielwarenmesse

Profits rise at Smyths Toys in Ireland

Canada’s Mastermind Toys under creditor protection

Master Replicas brings back Doctor Who statue line