LICENSING NEWS

Sega to showcase Sonic Boom in Las Vegas

Published on: 4th June 2015

Sega Europe will exhibit its portfolio of entertainment brands at The Licensing Expo, Las Vegas, this June and can be found at stand F147.

140348The new Sonic Boom master toy line from Tomy has had a strong launch in France and the US and will roll out from summer 2015 across the rest of EMEA. The broad range features plush, action figures, role play, pocket money toys and vehicles. It includes a 12-inch talking plush and a Sonic Boom Launcher.

There are also Sonic Boom Top Trumps and Monopoly games from Winning Moves. The games will be available in EMEA later this year at retail and online, with Monopoly launching first, followed by Top Trumps.

For apparel, Sega has announced that they are working with TVM Fashion Lab for the UK market to launch a range of adults and children’s t-shirts. The first of which will be available in Tesco stores from summer 2015. Initially launching with the classic Sonic the Hedgehog range, TVM Fashion Lab has also picked up the Sonic Boom licence. This is in addition to Sun City who have the apparel range launching in 2016, in France.

Jason Rice, director of brand licensing, Sega Europe, said: “Licensing Expo in Las Vegas provides the perfect platform for Sega to continue to drive forward the licensing programme for Sonic Boom. We are thrilled to already be working with great partners such as Tomy, Winning Moves and TVM Fashion Lab and are looking forward to bringing even more partners on board across all categories, expanding the programme even further with new business deals.”

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