Selfridges welcomes Slow Toy Awards

Published on: 24th September 2012

Winners to be unveiled at an official press event at Selfridge’s toy department.

The Slow Toy Awards, which opened only a few weeks ago, are well underway and have had an unprecedented response so far. The team are delighted with the significant level of interest from the toy industry. Now, thanks to the involvement of one of the country’s leading department stores, the first ever Slow Toy Awards are sure to be a huge success.

The new partnership will see the top ten be unveiled at an official press event to be held at Selfridge’s toy department on 30th October, and the individual winners will also have their product on sale at Selfridges’s Oxford Street store for the Christmas season.

Founder of the original movement, Thierry Bourret, commented: “To have our awards recognised by an establishment as prestigious as Selfridges is really something. My aim is to inspire the industry and put Slow Toys on everyone’s radar and I am confident we will achieve this goal. Looking at the current selection of entries, we already have a wonderful range of products so the competition is certainly going to be tough.”

The judges this year include Basil Snooks from Eric Snooks in Bath, Al Boxall-Gordon from IzziwizziKids, and three mummy bloggers; Nicola from ‘Monsters Funhouse’, Fiona from ‘Mummys Little Stars’ and Kate from ‘What me and the Boys say’.

The criteria:

  • Encourages traditional play
  • Boosts creative thinking
  • Inspires the developments of one’s own  imagination
  • Not made of plastic
  • Without batteries
  • Sold in independent toy shops
  • Durable, stands the test of time
  • Without thousands of different functions

To enter, email the name of the brand, product, stockists, cost and why you feel it should be awarded a Slow Toy accolade. The competition will close at midnight on 26th of September. Entries to be sent to:


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