Emmanuelle Cadet, new head of marketing, will join the business from today.
Emmanuelle comes to Flair from Cartoon Network where she was licensing director hard lines for EMEA. Previous roles also include licensing management positions at Rovio Entertainment and Disney and overseas marketing management roles at both Tomy Japan and France.
As Head of Marketing for GP Flair, Emmanuelle will report directly to commercial director Nicola Bergot who will take on full responsibility for both the sales and marketing functions within the company.
Nicola Bergot commented: “We are thrilled to have Emmanuelle on board to direct and manage our extensive marketing plans, and to lead our very talented marketing team. We know that the depth of her experience both in the UK and on an international level will be invaluable to the entire team”.
Emmanuelle added: “I am delighted to be joining GP Flair, a company renowned for its best in class marketing support for its brands and partners, and I am looking forward to working with Flair’s excellent marketing team.”
With Nicola Bergot assuming much wider responsibility across both sales and marketing, GP Flair also announces two sales team promotions. From September, both Mandy Victory and Mark Ashurst will be taking on bigger roles and more responsibility as joint head of sales, reporting directly to Nicola.
Simon Hedge, managing director of GP Flair summarised: “The movement within the top sales and marketing positions at GP Flair represents a major step forward in the development of our company, allowing these senior team members to develop in their own roles and build the business for the future. I’d like to welcome Emmanuelle on board, and congratulate Nicola, Mandy and Mark on their new responsibilities.”
PR will kick off from September with digital partnerships, national press outreach, influencer generated content and a media relations programme in place for the run up to Christmas.