Senior Warner Bros. Consumer Products execs to kick off opening keynote at Licensing Expo Virtual 2021

Published on: 21st June 2021

Licensing experts will address free virtual event on topics such as the power of super fandom to enhancing collaboration and in-store retail.

Two key leaders from Warner Bros. Consumer Products will kick off the first day with the opening keynote of the free-to-attend Licensing Expo Virtual, in partnership with industry trade association Licensing International, set for August 24th-26th.

Pam Lifford, president of WarnerMedia Global Brands and Experiences, and Robert Oberschelp, senior vice president, Global Franchise Management and Brand Product for Warner Bros. Consumer Products, will deliver the address entitled Unlocking the Fan Power of Global Franchises, moderated by License Global’s content director Amanda Cioletti.

The pair will take the virtual stage at 11am EDT/8am PDT on 24th August, presenting attendees with exclusive insight into their world-class business strategy that is a key contributor to the $292.8b licensing industry. “Licensing is a strategic tool for brands to leverage in order to extend their audience reach and gain market share—we are honoured to headline Licensing Expo Virtual and share our deep pool of insights and learnings from across Warner Bros. Consumer Products’ wide assortment of portfolios,” commented Pam Lifford.

Pam is responsible for developing all-new fan-engagement business opportunities at WarnerMedia, in addition to aligning current fan-focused activities, while Robert Oberschelp’s role includes oversight of Warner Bros. Consumer Products’ global licensing programme that brings new and existing collections to fans. They will touch on everything from the power of super fandom to leveraging e-commerce channels in 2021 and 2022, when to pull on direct-to-consumer levers, how to maximise multiple platforms, enhancing collaborations and in-store retail.

“We could not be more excited to share that executives from a world-renowned studio with global reach and influence will kick off this year’s event; Lifford and Oberschelp’s address is a must-attend,” said Anna Knight, vice president of Licensing, Informa Markets. “Between the two executives, attendees will have access to decades of experience in executing licensing campaigns that have shaped the entertainment sector and will walk away with newfound learnings they can apply to foster brand growth and expansion.”

In addition to delivering educational sessions, the free-to-attend Licensing Expo Virtual offers peer-to-peer connection, networking and deal-making, with searchable IP discovery at the forefront.

Registration for the event has got off to a strong start and pre-registrations to date include retailers Alibaba, Amazon, Claire’s, Lidl, Primark, rue21, Superdry, TJX and Toys’R’Us, and licensees Bentex Group, Bioworld International, Boeing Group, Colgate Palmolive, Ferrero, Garmin, Hallmark Cards, Her Accessories, Puma, Ravensburger, Tastemakers and Tomy International.

For more information about Licensing Expo Virtual click here.


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