Playtime will be a retained UK agency for Beasts of Balance.

Sensible Object, the company behind the app-connected tabletop game Beasts of Balance, has hired Playtime PR to handle its UK PR in 2017.

In the challenging game, players can work solo or with friends to build the biggest tower and get the highest score possible, by filling their digital world with beasts to nurture, evolve and cross, before the tower topples. Custom hardware seamlessly links the tower to a tablet or phone. The combination of digital and physical play means that no two games are ever the same.

Playtime has been tasked with helping launch the new Kickstarter for Beasts of Balance, and will also implement a full, proactive press office function, comprising on-going media and influencer relations in the run-up to Christmas, as well as assisting with UK corporate communications for Sensible Object.

Alex Bertie, CMO at Sensible Object, commented: “Beasts of Balance combines cutting edge, beautiful design with technology in a game that fits the family setting and that connects with players of all ages. As we grow rapidly, we wanted to find a UK PR partner that understood our product, our market and our mission, and in Playtime we believe we’ve found an agency as unique as us.”

Playtime PR’s managing director, Lesley Singleton, added: “It’s not often a games company gets it absolutely right when it comes to combining tech and traditional board game play, but the team at Sensible Object has done a fantastic job and blew our minds last year when they brought Beasts of Balance to Board Game Club. As genuine fans of the game, it’s an honour to be asked to be part of the company’s growth and to assist in the evolution of the game. Working on the Kickstarter campaign is going to be exhilarating for the whole team and we’re looking forward to helping Sensible Object obliterate their target.”