Partnership with Disney and other popular channels will see the launch of a national UK TV advertising campaign.
Sequin Art has partnered with the Disney Channel and other broadcasters to launch a new national UK TV advertising campaign, with the aim of increasing product awareness and driving sales ahead of Christmas. Eleven different 10-second sponsorship bumpers will be shown on the Disney channel to enhance brand recognition during the key trading period.
Following the success of its TV ad campaigns that first aired in 2007, Sequin Art is sticking with this medium to promote the brand. This year’s campaign demonstrates the company’s continuous commitment in product marketing – along with its substantial investment – both of which play a significant factor in the continued popularity of Sequin Art products.
The playful new advertisement showcases eight brand-new designs that are now available to purchase. The 30 second TV commercial is currently being shown throughout the day on Disney, Nickelodeon, Pop, CITV, Boomerang, Cartoon Network, Sky1 and Sky Movies Disney channels.
Neil Clark, general manager at Sequin Art, commented: “We are very excited to be launching our new TV campaign, which will raise brand recognition and support our retail partners in the run up to the festive season. We have partnered with a number of channels, including peak airtime sponsorship slots on Disney, to reach our target market and boost sales.”
The new campaign was launched at the end of October and will be on TV screens until the 10th of December.