Sesame Workshop has entered into collaborations with Baidu’s iQIYI, Tencent Video and Alibaba’s Tmall Box.
In the next two years, Sesame Workshop will provide the international version of Sesame Street along with other spin-offs to all three platforms.
Most recently, the workshop signed its first video streaming deal in the territory with BesTV, the largest IPTV platform in China.
A Sesame Street branded block will be created on iQIYI and Alibaba, where audiences will have access to the programmes as well as the history, mission, character bios and latest news from the brand. iQIYI and the Sesame Workshop will work together to bring more unique experiences to the market both online and offline with promotions and special events.
Tencent Video will be the first video site in China to digitally release Elmo the Musical as well as The Furchester Hotel, a co-production between Sesame Workshop and CBeebies.
The same content will also be available for Alibaba Group’s video-on-demand service, which is currently available on Tmall Box, a content delivery set-top-box.
“Sesame Workshop is committed to reaching kids wherever they are and providing content to help them grow smarter, stronger and kinder,” said Shirley Yi Zhu, Sesame Workshop’s global vice president and executive director in China. “We have a strong network of partners: Baidu, Tencent and Alibaba, who have similar missions and who are offering an engaging content experience that extends the laughter and learning of Sesame Street to families throughout China.”