The company recently undertook a review of its sales and marketing structure with a view to streamlining management responsibilities. At the conclusion of this review, the company announces that, with immediate effect, Seth Bishop would undertake his new duties.
The recent addition of a number of product ranges to the company’s portfolio highlighted the need for a tight integration between sales and marketing.
Michael Lehrter, chief executive, said: “We have reached a stage where our single-minded focus on innovation has earned us an enviable portfolio of toy brands. Now our sales team needs to capitalise on this momentum and get retailers buzzing with the same excitement that we feel. I congratulate Seth on his extended role, and believe he will bring a huge amount of energy to it. I am certain that our highly competent national accounts team will benefit from being passionately led by one of the company’s original founders and a veteran of both retail and toy industries.”
Michael added: “As a result of this management change, Ian Wickham, who was director of sales for re:creation for just over a year, left the company by mutual consent. We thank Ian for his contribution to a sales platform that is gaining momentum.”
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