Bulldog Licensing is looking to bring football publishing brand Shoot to the toy sector with the company “actively seeking” a toy partner.
Rob Corney, managing director of Bulldog, said: “Shoot is growing all the time and merchandise is performing very well across the board so there is enormous brand recognition. Moving into the toy sector seems to be the next logical step, and we are actively seeking a toy partner who would like to capitalise on the strength of this brand.”
Founded in 1969, Shoot magazine has entertained generations of football fans and the brand already has a strong licensing programme featuring men’s gifting, online games, and apparel and accessories.
If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.