Brand wins licensing award after posting record August sales.
GP Flair is celebrating after Shopkins was named as the Best Licensed Toy Range in this year’s Licensing Awards. This news follows strong sales from the launch of Season 3. According to NPD data, August has proved to be the strongest month yet for the brand with the 2 Pack and 12 Pack being the top two items in terms of value for the month overall.
Kirsty Mackenzie, girls marketing manager, GP Flair, commented: “Shopkins is one of the most exciting girl’s properties for years. As each series and theme launches we are astounded by the increase in popularity of the brand. The collectors are Shopkins fanatics who want to experience their favourite characters in every way possible, which is why our retailer events programme and experiential marketing has been so well received. We cannot wait to see what the makers, Moose Enterprise, come up with next. Without their creativity this would not have been possible.”