The release was celebrated at Toys R Us with the international Shopkins Day.
The event was attended by Toys and Me vlogger Tiana. The new figures are sure to boost the brand’s sales figures even further – revenue went over $125 million in 2016 in the UK alone, with strong growth forecast across multiple categories through 2017. The property is the biggest girls’ brand in the UK toy sector, a massive £16.2 million ahead of the next biggest brand.
Licensing representative Bulldog is dealing with huge demand from licensees and retailers, with scores of names already on board. These include Universal (DVD), Gemma (party goods), Fashion UK (apparel), Aykroyds TDP (nightwear and underwear), Spearmark (lunchware, tableware, drinkware and lighting), Topps (collectible and trading cards), VMC (headwear, scarves, sunglasses and more), Blueprint (stationery), Character World (bedding, inflatable chairs and beanbags), Danilo (greetings cards, wrap and calendars), DJ Murphy (magazines), Winning Moves (games), and Whitehouse Leisure (amusement plush), most of whom list Shopkins at the very top of their sales charts.
“Nothing seems to stop Shopkins – it just keeps on growing,” commented Bulldog licensing director, Vicky Hill. “Each new season brings fresh interest and excitement and I’m sure Season 7 will be no different.”