NEWS

Shopkins Season 7 hits shelves

Published on: 7th February 2017

The release was celebrated at Toys R Us with the international Shopkins Day.

Shopkins-480The event was attended by Toys and Me vlogger Tiana. The new figures are sure to boost the brand’s sales figures even further – revenue went over $125 million in 2016 in the UK alone, with strong growth forecast across multiple categories through 2017. The property is the biggest girls’ brand in the UK toy sector, a massive £16.2 million ahead of the next biggest brand.

Licensing representative Bulldog is dealing with huge demand from licensees and retailers, with scores of names already on board. These include Universal (DVD), Gemma (party goods), Fashion UK (apparel), Aykroyds TDP (nightwear and underwear), Spearmark (lunchware, tableware, drinkware and lighting), Topps (collectible and trading cards), VMC (headwear, scarves, sunglasses and more), Blueprint (stationery), Character World (bedding, inflatable chairs and beanbags), Danilo (greetings cards, wrap and calendars), DJ Murphy (magazines), Winning Moves (games), and Whitehouse Leisure (amusement plush), most of whom list Shopkins at the very top of their sales charts.

“Nothing seems to stop Shopkins – it just keeps on growing,” commented Bulldog licensing director, Vicky Hill. “Each new season brings fresh interest and excitement and I’m sure Season 7 will be no different.”

RECENT ARTICLES

Friday Blog

Tldr…. it’s the Friday Blog!

L.O.L. Surprise! movie to debut on Netflix

Roman’s Monopoly Mission to raise money for Make Some Noise

Kirsty Barr to work with Ravensburger marketing team

The Entertainer extends Quiet Hour to run daily across all of its stores

Lego unveils new Disney Mickey and Friends range for pre-schoolers

Dreamtex launches Liverpool FC bedding range

Exclusive: Just Play Products LLC announces opening of UK subsidiary from January 2022

Character unveils multi-licence Mash’ems TV campaign

Exclusive: Hello dolly – Toy World examines the Dolls category