NEWS

Shopping4Fans launches internet shopping club for licensed products

Published on: 15th October 2012

Shopping4Fans, the world’s first membership-based internet shopping club for the licensed merchandise industry, is set to launch in December 2012.

Shopping4Fans.com is a private, members-only shopping club targeting loyal and passionate consumers of global brands, selling officially-licensed merchandise at reduced prices. Shopping4Fans’s first shopping event this December will feature exclusive product from 2012’s biggest licensing event, London 2012, available only to Shopping4Fans members.

Showcasing at Brand Licensing Europe 2012 (Stand G090), Shopping4Fans.com will be a ‘one-stop shop’ for members to purchase discounted officially-licensed merchandise. It will provide licensors and licensees with a global, controllable distribution channel to sell excess stock and end-of-line/out-of-season merchandise through limited-in-time shopping events, avoiding erosion of their brand equity.

Members will register and sign into the site to gain access to the exclusive Shopping4Fans limited-in-time shopping events selling restricted quantities of stock.  The site will provide sought-after products and memorabilia for fans with a wide variety of products.

Patrick Ashworth, CEO of Shopping4Fans Ltd, said: “We are open for business with all licensors, licensing agencies and licensees to drive product sales to a selective audience through a unique internet shopping club. Shopping4Fans is a high quality controllable distribution channel, focusing on the licensed merchandise market, selling end-of-line and over-stock items through limited-in-time shopping events.”

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