The B2B digital marketplace for the US toy industry received ‘highly commended’ designation in the Best Use of CRM category.

ShopToys365, a partnership between leading social e-commerce provider Balluun and The Toy Association, was recognised for its high-quality service offered to platform users on 19th June at the Loyalty Magazine Awards in London, England.

ShopToys365 is a toy industry-specific online marketplace that connects retail buyers and manufacturers. The marketplace hosts more than 20,000 toy buyers and sellers, representing more than 50 retail channels and accounting for 90 percent of the $27b annual US toy market.

Marian Bossard, executive vice president of global market events at The Toy Association, commented: “We were delighted to be honoured for ShopToys365’s customer relationship management technology, and to be finalists in the Best Use of Technology and Best Loyalty Industry Innovation categories. We launched ShopToys365 with Balluun three years ago. Today it’s the world’s largest and most successful B2B online marketplace dedicated to the toy industry and has helped countless companies grow their sales and contacts in markets around the globe.”

Roland Kümin, CEO of Balluun, added: “We are proud to have achieved wonderful results together with The Toy Association. We are constantly undertaking initiatives to improve our cloud-based technology and manage content to build user and brand loyalty by enlarging our user-base, engaging buyers, increasing retention, and adding value for companies in the digital marketplace. We are delighted that this success is globally recognised.”

Building on the core element of social commerce connecting wholesale buyers and sellers within the platform, Balluun recently developed and launched two new features, SalesMatch and Lead Insight. These highly-targeted matchmaking and lead management tools help users manage their connections and target communications using analytics and messaging features.