NEWS

Shuffle cards and apps come to France

Published on: 1st July 2014

The Shuffle range from Cartamundi is now on sale in major stores and online across France.Display-Shuffle300

Six titles from the new Shuffle range of card games with optional interactive apps are now available in store and online. They are being sold by some of the biggest names in French toy and game retail including Toys R Us, La Grande Récré, Picwic, Joué Club, Relay and Monoprix, and www.amazon.fr.

The six games include Guess Who?, Nerf, My Little Pony, Littlest Pet Shop, Transformers and Monopoly Deal. The Shuffle range will be among the card games appearing during the games festival, the Village des Jeux, taking place in 11 seaside venues in July and August.

The Shuffle games are on display at retail in colourful and eye-catching cabinets under the heading (in French): “More than a great card game. Double the fun with the free app.”

Shuffle is supported and boosted by a partnership between Cartamundi and Hasbro that brings some of the most famous entertainment brands in the world to this new concept.

Other games, including Cluedo, Play-Doh,Trivial Pursuit and Boggle, can be enhanced by the Shuffle app, downloadable from the Apple and Google Play stores.

The Shuffle line appears in new, premium packaging specially designed to be both durable and portable.

Trudi Bishop, head of marketing and licensing, Cartamundi Group, said: “We’re delighted at the enthusiasm with which some of France’s biggest names in toy retail have embraced Shuffle. We’re sure it will prove a big success in this pivotal market. After all card playing really is international — and, in today’s world, so are apps.”

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