Signature Publishing launches Hasbro’s first multi-character magazine

Published on: 15th January 2019

The new title Hasbro Wow! will showcase many of Hasbro’s successful and well-loved brands.

Hasbro Wow! will entertain fans of popular brands such as My Little Pony and Furreal, while also introducing readers to new releases and viral crazes including Lost Kitties and Yellies. The magazine will also incorporate Hasbro’s long-standing family games including Hungry Hippos, Guess Who?, Mouse Trap and more.

Danny Morris, managing director of Signature Publishing, commented: “We are delighted that Hasbro loved our concept for this new and exciting magazine, which is also another world first. This is only possible due to the amazing breadth and depth of Hasbro brands. Never before has there been a magazine that brings together so many of its established household names from toy, entertainment and games, along with many of its exciting new launches.”

The magazine will be packed full of stories, puzzles, games, quizzes and colouring. Each issue will focus on a Hasbro brand, allowing readers to delve further into colourful worlds full of a variety of engaging characters.

Michael Kelly, Hasbro’s VP of global publishing, added: “We are excited to launch this new magazine with our friends at Signature Publishing. Hasbro Wow! is a great way for our young fans to enjoy a whole collection of their favourite brands all in one magazine. From storytelling to activities to sneak peeks, it’s sure to be a fun romp through Hasbro’s toy chest.”

Issue 1, which will be on sale January 18th, will feature the new collectible line Lost Kitties, and will come with three Hasbro gifts. The magazine will be released bi-monthly by Seymore Distribution, will cost £4.99 and be available at at all good supermarkets and newsagents.


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