Launch follows successful reception of Hasbro’s story-driven lifestyle brand Hanazuki.
Hanazuki, Full of Treasures is Hasbro’s biggest media launch investment to date and its first ever animated digital series. Free to view, it was launched globally on YouTube and the YouTube Kids app at the start of 2017 and has already been watched over 9m times in the UK alone.
Hanazuki magazine comprises two colourful magazines (56 pages in total), packed with stories, fun, games, surprises and activities aimed at 7 to 9 year olds, packaged in a branded carrier bag along with multiple branded and themed gifts.
The magazine joins Signature Publishing’s growing portfolio, which includes current Hasbro titles My Little Pony, Transformers: Robots in Disguise, My Little Pony Equestria Girls, Transformers Rescue Bots, and Littlest Pet Shop.
Michael Kelly, head of global publishing at Hasbro, commented: “The Hanazuki magazine will bring the brand to life in a new and immersive way. With its focus on moods and emotional empowerment, Hanazuki is such a unique story. Signature has really captured the very essence of this uniqueness in the magazine, and we are thrilled to be working with them on this exciting project.”
Danny Morris, managing director at Signature Publishing, added: “Signature is delighted to be given the opportunity to publish the first ever Hanazuki magazine worldwide. Working with Hasbro’s amazing publishing team, we have created a very unique package with two fantastically vibrant magazines and multiple branded gifts in every issue that truly embrace Hanazuki’s mood themes. Hanazuki magazine is sure to be a great success from the first issue.”
Hanazuki, Full of Treasures magazine launches on 8th of August, and features 36 pages of Hanazuki fun and activities, plus gifts including a three piece flavoured lip balm set, scented stickers, memo notes and a 16 page comic story magazine.