Silas Chu appointed HKTDC regional director Europe, Central Asia & Israel

Published on: 12th March 2021

In his new role at the Hong Kong Trade Development Council (HKTDC), Silas Chu will oversee 13 offices in Europe, Central Asia and Israel.

Silas Chu

Silas Chu’s appointment at the Hong Kong Trade Development Council (HKTDC) took effect from 23rd February 2021. Silas has already begun to supervise the HKTDC’s 13 offices in Europe, Central Asia and Israel (Almaty, Barcelona, Budapest, Frankfurt, Istanbul, London, Milan, Moscow, Paris, Prague, Tel Aviv, Stockholm and Warsaw).

Born and raised in Hong Kong, Silas graduated from the Hong Kong University of Science and Technology with a Bachelor’s degree (first class) and a Master’s in Business Administration. He joined the HKTDC in 1997, bringing with him extensive overseas market experience. Prior to his current appointment, Silas was the HKTDC director of Japan, overseeing the Tokyo and Osaka offices from 2017 to 2021. He has also headed up the Taiwan office between 2012 and 2017, and worked in HKTDC’s Beijing, Shanghai and Guangzhou offices.

Speaking of his new appointment, Silas Chu said Hong Kong has always been the leading gateway between Mainland China and the rest of the world. “With China becoming the biggest trade partner for Europe and with Asia taking the lead in post-Covid recovery, there is much that Hong Kong can offer companies in the region as they look for the much-needed business opportunities,” he commented. “At the HKTDC, we offer a wide array of physical and virtual hybrid business platforms to connect global companies and create business opportunities. In my new capacity, I look forward to strengthening further Hong Kong’s business ties with the region.”

With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. It organises international exhibitions, conferences and business missions to create business opportunities for companies, in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels.

This year, the organisation’s International Sourcing Show will take place in both online and physical formats, integrating seven trade fairs originally scheduled for spring 2021.

For more information on the HKTDC, visit the website here.





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