WORLD NEWS

Silvergate and Merlin partner on Shanghai Octonauts attraction

Published on: 7th January 2020

Families will be given opportunity to play and explore in a fully submersed Octopod within Changfeng Ocean World’s huge new Stingray Bay.

Silvergate Media has announced a major new creative partnership with Merlin Entertainments that will bring its pre-school property Octonauts to Chang Feng Ocean World in Shanghai, part of the Sea Life global aquarium chain.

Launching to the public in June, the innovative new attraction will be the biggest Octonauts attraction worldwide and will expand the universal appeal of the brand by offering a unique underwater experience that is set to make a big splash with families in China.

“Our partnership with Merlin Entertainments underlines our ongoing commitment to dive deeper into innovative and immersive events that bolster our brands”, said Ron Allen, EVP Commercial Silvergate Media. “This new interactive adventure with Changfeng Ocean World  will give fans an unforgettable Octonauts experience that truly reflects the show’s core values of education, exploration and entertainment – it’s a perfect brand synergy. We look forward to sharing the attraction with fans in China this summer.”

World-class visitor attraction operator Merlin is creating an authentically themed Octonauts experience that will give families the opportunity to play and explore in a fully submersed Octopod within Changfeng Ocean World’s huge new Stingray Bay experience. Visitors to the new attraction will join their favourite characters including Captain Barnacles, Kwazii, and Peso and embark on an exciting Octonauts mission, learning all about the world’s oceans and the incredible creatures that live within them. There will also be a dedicated gift shop on-site offering retail opportunities to the brand’s many licensing partners.

The attraction will be promoted with a heavyweight media campaign and a press launch is scheduled for this month that will give media a first look at the new site prior to its official opening in the summer. This latest deal further cements Silvergate’s existing relationship with Merlin, and builds upon the momentum of previous Sea Life partnerships in the UK, Europe, Australia and the US with additional new activations due to be announced in 2020.

RECENT ARTICLES

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up

Spin Master announces new animated series, Vida the Vet

Sylvanian Families launches Pony’s Stylish Hair Salon

Hasbro unveils Nerf’s first ever brand mascot

Licensing-X Germany prepares for October debut

BargainMax.co.uk secures new warehouse facility at PLP Ellesmere Port

B&M launches online home delivery service

WowWee launches My Avastars next gen fashion dolls