Blonde Sheep Licensing will be the exclusive global licensing agent for the company.
Silverstone is the premier motor racing destination in the UK and one of the most historic circuits in the world. Hosting world-class motor racing events, including the British round of both the Formula 1 and MotoGP world championships, it attracts over a million visitors per year.
Natasha Dyson, managing director of Blonde Sheep Licensing, commented: “It’s a privilege to be working with a British brand with so much heritage in racing, that’s internationally recognised and has such broad appeal. Silverstone hasn’t been licensed before, so I’m excited that I’ll be able to introduce licensees to the brand at Licensing Expo in Las Vegas.”
“Licensing is a natural step for Silverstone, so we’re thrilled to be partnering with Blonde Sheep Licensing to develop our licensing programme,” added Stuart Pringle, sporting director at Silverstone. “Natasha’s enthusiasm and experience made her an obvious choice for us.”
Opportunities exist for Silverstone across all categories, but the initial focus for Blonde Sheep Licensing will be on apparel (adult and children), toys, video games, paper products, gifts and homewares.