Mayur has been appointed as the company’s new head of marketing and licensing.
Mayur brings a wealth of toy industry experience, having started his own venture, Pattni Imaginations, licensing football player action figures, before joining GP Flair as brand manager, where he coordinated brands such as Teenage Mutant Ninja Turtles, Ben 10, Grossery Gang, Lionel Messi Footbubbles and Star Wars.
Mayur commented: “I am delighted to be joining Simba Smoby at an exciting period for the company. We have a fantastic portfolio of brands including Masha and the Bear, Bob the Builder, Steffi Love and Smoby, and some major new launches planned for 2017 with Cars 3, Transformers 5 and Wissper, which we are very excited about. The company has ambitious growth plans, which includes becoming one of the top 10 toy manufactures, and I’m excited to be a part of this journey and build a team capable of achieving our goals.”
Richard Belford, sales director at Simba Smoby, added: “It’s a huge pleasure to welcome Mayur to the team, and to bring someone onboard with his wealth of experience, knowledge of the industry and passion for toys.”