Jim Procter-Blain is to take on the new role.
Jim joins from Hornby Hobbies, where he was head of marketing, responsible for brand communications, design, licensing and product selection.
Jim started his career as a graduate trainee with Cussons UK in Manchester, moving onto brand management roles in FMCG businesses such as Mars, Premier Foods and Fox’s biscuits, and gaining retail marketing experience with Asda and Tesco before moving over to the toy industry.
He replaces Alex Kovacevic, who is leaving Simba Smoby to undertake an MBA at Duke University in the US.
Jim commented: “I am delighted to be joining Simba Smoby at such an exciting time. The business is clearly on a real upwards trajectory, and I’m really looking forward to being part of that growth.”
Richard Belford, sales director at Simba Smoby, added: “It’s a huge pleasure to welcome Jim to the team, and to bring onboard someone with his experience, not only of brand building, but also of working in some of our key retailers. Alex will be greatly missed, but we wish him all the best with his MBA.”