NEWS

Simba Smoby named master toy partner for Wissper

Published on: 26th July 2016

The company is gearing up for a spring/summer 2017 launch in selected retailers.

wissper-480Wissper is a pre-school CGI-animated series, which has seen 2 million views since October 2015. The programme has had a successful launch in 2016, and as a result will benefit from improved prime time broadcast slots.

The show debuted on Milkshake in the 06:40 time-slot, and quickly became the number one show for kids 4-9 at that time across all channels, with over 2 million viewers tuning in since October.

Subsequently, Wissper has now moved to the peak time of 08:05 on Milkshake, and has also benefitted from additional new runs on Nick Jr Too at 7:45 on weekdays.

The master toy licence for Europe is held by Simba Dickie Group, which has developed a full range of dolls, figures, plush and playsets. The range will launch in spring/summer 2017 in selected retailers, and will be supported by a heavyweight marketing campaign.

Richard Belford, sales director for Simba Smoby UK, said: “We’re delighted that Wissper has been so well received by UK kids, and we’re thrilled with the new prime time broadcast slots. Spring/summer 2017 is an exciting time for Wissper, and working closely with our retail partners and Nickelodeon there will be some great activities planned for launch.”

RECENT ARTICLES

Friday Blog

When the ship hits the fan…it’s the Friday Blog!

Andrew Laughton completes 110km walk in aid of the Toy Trust and Fence Club

Amazon

Amazon blames social media for fake reviews

Rubies adds Amelia Fang to its licensed costume portfolio

Tonies adds characters from classic children’s books to range

Wilton Bradley appoints Jeff Goldstein as country manager for the US and Canada

TopBright expands into Europe

Zapf, MGA, Sawdust and Rainbows, Mookie and many more celebrate Loved by Parents wins

More new roles added to the Toy World recruitment section

New Giraffe Insights research: international kids gifting behaviours