The company is gearing up for a spring/summer 2017 launch in selected retailers.
Wissper is a pre-school CGI-animated series, which has seen 2 million views since October 2015. The programme has had a successful launch in 2016, and as a result will benefit from improved prime time broadcast slots.
The show debuted on Milkshake in the 06:40 time-slot, and quickly became the number one show for kids 4-9 at that time across all channels, with over 2 million viewers tuning in since October.
Subsequently, Wissper has now moved to the peak time of 08:05 on Milkshake, and has also benefitted from additional new runs on Nick Jr Too at 7:45 on weekdays.
The master toy licence for Europe is held by Simba Dickie Group, which has developed a full range of dolls, figures, plush and playsets. The range will launch in spring/summer 2017 in selected retailers, and will be supported by a heavyweight marketing campaign.
Richard Belford, sales director for Simba Smoby UK, said: “We’re delighted that Wissper has been so well received by UK kids, and we’re thrilled with the new prime time broadcast slots. Spring/summer 2017 is an exciting time for Wissper, and working closely with our retail partners and Nickelodeon there will be some great activities planned for launch.”