Simba Smoby reminds visitors to book Toy Fair appointments

Published on: 21st January 2022

Simba Smoby is promising a memorable showcase on stand B50, with new concepts and exciting developments, but stresses that appointments will be required.

As the company readies itself for its “best yet” preview, which includes the exciting introduction of the B-Kind doll collection, new Steffi Love lines, as well as extensions to the Jada Toys, Smoby and Disney plush ranges, the Simba Smoby Toys UK team is politely asking all buyers and retailers, press visitors and industry friends to book in their appointments.

With appointment-only previews a common policy at this year’s London Toy Fair, the team is keen to hear from everyone planning to visit the stand. The diary is filling up fast, but there are still time slots available, which can be booked with the Simba Smoby Toys UK team.

Whilst on the stand, visitors will be given a tour of all the new lines, including the brilliant B-Kind doll collection, which is carefully designed to be eco-conscious, helping to promote positive messages of kindness, compassion and creativity. There is also a host of new themes to discover in the fun and glamourous Steffi Love doll collection and, of course, there are loads of new diecast and RC vehicles to collect in the Jada Toys range. Visitors will also hear about the firm’s latest plans for growing the Smoby business; with sales of playhouses and slides up 56% last year, retailers will be keen to view this year’s Smoby offering. There’s plenty more to see on the stand too, including the ever-expanding Disney plush range, among other exciting brand launches waiting to be unveiled.

Martin Whitaker, managing director of Simba Smoby Toys UK, said: “We cannot wait to be back at London Toy Fair. An opportunity to present our new lines to retailers and industry friends, London Toy Fair an unmissable event that we look forward to every year. That being said, we want to be able to conduct previews in a way that will keep both our staff and visitors safe, and we feel the best way to do this is by encouraging customers to make appointments to help us better manage numbers on the stand.”

To book an appointment with Simba Smoby Toys UK, please contact your sales representative, or contact the team by emailing or calling 01620 674 778.


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