Ben Hogg joins the Simba Smoby team as head of Marketing while Sophie Bryan takes up the role of brand manager.

Simba Smoby Toys UK is heading into the new year with a strengthened team following two new appointments.

Ben Hogg takes on the title of head of Marketing, bringing 12 years of toy industry experience following previous roles at Asmodee and, more recently, Vivid. Heading up the wider marketing team, Ben will also be responsible for key brands such as Jada and Majorette.

The company also welcomes Sophie Bryan as brand manager for its plush category and Smoby and AquaPlay brands. Sophie joins from stationery giant Bic with five years of product management experience.

Martin Whitaker, managing director at Simba Smoby Toys UK, said: “We’re delighted to welcome Sophie and Ben to the team, who join at an exciting time for the business. Our brand portfolio is stronger than ever and with Sophie and Ben now on board, the team is in the best possible position heading into 2023.

“Sadly, we also say goodbye to Mayur Pattni next month whose work as marketing manager over the past six years has certainly laid the foundations and will stand the new team in good stead. We wish him all the best for his next role.”

To contact the Simba Smoby Toys UK team, email sales@simbasmoby.com or call 01620 674 788.