Simba Smoby UK appoints Milton Bayer for Steffi Love

Published on: 14th October 2013

Simba Smoby UK has announced the appointment of strategic creative agency Milton Bayer to work on fashion doll brand Steffi Love.simbasmob300

Steffi will be getting a full makeover in 2014, with a significant marketing campaign to support the brand. Milton Bayer has toy industry experience with the likes of The Entertainer and Mookie and will be delivering a fresh brand look and a fully interactive, immersive website for Steffi Love that will support the overall campaign.

Ray Wellington, director of strategy at Milton Bayer, said: “With our history of creative work within the toy sector, we are delighted to be appointed by one of the UK’s fastest growing toy companies to bring the Steffi Love brand up-to-date.”

Steffi has been delivering her blend of quality product and value to the consumer and attractive retailer margins in the UK for 25 years, and has seen double digit growth over each of the last three years.

Alex Kovacevic, Simba Smoby’s marketing and licensing manager, commented about the campaign that will be unveiled fully at London Toy Fair in January. He said: “2014 will be the first time that Steffi Love has been supported with a full range of TV, online, experiential and PR support. Combined with the maintenance of our retail price points and offering outstanding margin for the retailer, Steffi will be a must have girls brand next year.”

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