To support the launch, which is set for April 10th, Simba Smoby is implementing a heavyweight marketing campaign. A TV campaign will be delivered, which will introduce the new range to pre-schoolers nationwide, along with a dedicated digital site on Tiny Pop. Brand awareness will be boosted through girls’ magazine covermounts and competitions.
Airing weekdays on Milkshake and Nick Jr Too, Wissper has become a leading pre-school show. The programme features a little girl called Wissper who can talk to animals and enter exciting worlds of adventure through portals in her house.
“We can’t wait to launch Wissper into the toy market,” said Mayur Pattni, head of marketing and licensing. “The range looks really strong. We have lots of exciting marketing activity in place to really drive sales.”