Simba Dickie Group acquires Jada Toys

Published on: 29th January 2019

Simba Dickie Group is working to expand into the US market through its new purchase.

The LA-based toy manufacturer Jada Toys has been acquired by Simba Dickie Group. Jada is widely recognised as a leading manufacturer of authentically licensed and highly stylised die cast collectibles, radio control vehicles, and pre-school toys. Jada’s popularity stems from its comprehensive portfolio of popular entertainment licenses such as Fast & Furious, Marvel, DC Comics, Disney and Hello Kitty.

Florian Sieber, Co-CEO, Simba Dickie Group, commented: “The addition of Jada provides an excellent opportunity for growth and expansion for Simba Dickie Group. We are excited for what this partnership will bring as we work towards utilising Jadas’ licensors and links in the retail sector to gain an important foothold in the American market. We are also welcoming the opportunity to combine our efforts on the joint manufacturing of products through common uses of technology on an international scale.”

Bill Simons, CEO Jada Toys, added: “The acquisition of Jada Toys by the Simba Dickie Group is a tremendous strategic manoeuvre. Joining the Simba Dickie Group instantly creates a significant global platform for our manufacturing and licensing partners.”


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