The newly-created role will see Simon become responsible for developing customer-centric strategies from 6th August.
Simon will join the gift and gadgets retailer on 6th August, and will be responsible for developing customer-centric strategies and leading the buying, supply chain, and retail operations including online. He will report to Menkind chief executive Paul Kraftman.
“Simon has built his professional background in both start-ups and corporate enterprises and can understand our business from end to end, which makes him a very attractive partner to have on board,” Paul said.
Simon joins from Bonmarche where he served as trading director since 2017, and the merchandise director for womenswear at BHS from 2007 until 2012. He said he was keen to explore international expansion at Menkind, commenting: “The managing director position gives me the opportunity to help shape the business in the coming years alongside Paul and ensure it is futureproof.”