Simon McIntosh sets up Strathmore Advisory

Published on: 2nd May 2019

Simon’s new consultancy will provide toy companies with advice on core business strategies.

After 22 years at the Vivid Toy Group and eight at Price Waterhouse, Simon McIntosh, the former chief financial officer and chief operating officer of Vivid, has formed his own consultancy business called Strathmore Advisory. Simon’s main objective is to help other toy companies achieve their goals.

Simon was instrumental to the success of Vivid. During his time there, the company grew from a UK owner-managed business to an international organisation selling product to over 50 countries and working with some of the largest and most iconic brands in the industry including Bratz, Spiderman, Thunderbirds, TMNT, Disney, Care Bears, Moshi Monsters and Crayola. During his tenure, Simon business partnered four CEOs, oversaw three successful exits for shareholders, set up a sourcing operation in Hong Kong, led the acquisition of Nomad in France and negotiated many of Vivid’s key distribution agreements.

This experience means that Simon is well qualified to help other toy companies on their journey. In particular Simon can provide advice to CEOs and boards on corporate strategy, mergers and acquisitions, due diligence, funding/cash flow/working capital, exits, negotiating contracts with licensors and distributors, managing disputes, profitability analyses, logistics/distribution, systems & procedures and risk management.

Simon can be contacted at or telephone on 07500 805275.


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