LICENSING NEWS

Simon & Schuster wins Fight My Monster publishing programme

Published on: 16th November 2012

Simon & Schuster Children’s Books has announced a new publishing programme for online game, Fight My Monster.

Meg Wang, editorial director, Licensed Characters at S&S, acquired world English language rights in three titles from Fight My Monster. The first title, the Fight My Monster Monstrous Official Guide, has just been released (25th October 2012), with two further titles to follow from Summer 2013.

Since its New Year 2011 launch, Fight My Monster has grown into a community of almost 2 million players worldwide, with over 8 million unique monsters created to date.

Meg Wang said: “Fight My Monster is unique, because it’s not trying to be another virtual world. It taps in to what boys at this age really love – stats, strategy and battling. The artwork is striking and the community is safe. Simon & Schuster UK is looking forward to expanding the Fight My Monster universe through these books.”

Dominic Williams, CEO and founder of Fight My Monster, added: “Simon and Shuster has done an outstanding job with this strategy guide and we think our community will be absolutely delighted with it. Our virtual brand is now reaching out into the physical world and we greatly look forwards to more successful collaborations with Simon & Schuster.”

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