NEWS

Sims FreePlay teams up with Lego Dots

Published on: 16th June 2022

The Sims FreePlay partnership with Lego Dots will be available to players this month, combining the mobile experience with the Dots brand.

The Sims FreePlay and Lego Dots are partnering to provide a new way for Sims creators to express themselves. Players will be able to bring Lego Dots’ products to life, thanks to work from Electronic Arts’ Firemonkeys Studio.

The Sims FreePlay is a mobile experience that allows Sims creators – known as Simmers – to create an entire town inspired by their own style, personality, and dreams. This simulation game offers players an opportunity to truly express individuality and tell their own Sim story, a perfect match with Lego Dots’ fun, creative and unique style.

Opening a new world of Dots inspired fun and in-game products, the collaboration will feature a limited time Lego Dots x The Sims Live Event and free Lego Dots pack, both of which are officially available from June 13th until July 24th. Players will be able to complete a series of activities to unlock the exclusive items by crafting at Arts and Crafts Stations to gather resources over the course of the event.

Once they have collected enough resources, Simmers can unlock up to 10 exclusive Dots products to put in their Sims’ virtual home. This includes real life products such as a Banana Pencil Holder, Candy Land Bracelet and Message Boards, plus inspired décor like bright wallpapers, fabulous flooring and fun items full of bold colours and special patterns.

“We want to connect with Lego Dots fans in a new way and introduce Dots to passionate Sims FreePlay players,” said Marjorie Satgé Lopez, Global marketing manager of Lego. “We can’t wait to see the engagement from fans who fully emerge themselves in the Live Event and free pack, whether it’s through crafting jewellery, decorating their Sims’ houses with Dots inspired items, creating a Lego Dots message board design, or sharing their creations with other like-minded fans on social media.”

“Our game developers worked directly with the Lego Dots team for guidance so that we could ensure that players felt their Sims were accurately interacting with the real-life products from their retail line, and we are excited about what we were able to achieve,” said Danni Hindi, game producer of The Sims FreePlay. “Both The Sims FreePlay mobile game and Dots are suited to be taken with you on the go, everywhere and anywhere. We are extremely excited to bring Dots sets into our game – the patterns, likeness and item scale – it took a lot of time and effort to get it absolutely right.”

The Sims FreePlay partnership with Lego Dots is available now until July 24th.

For more details on all the events scheduled in the ‘You Dot You’ update, visit The Sims FreePlay News Page. Some of the Dots content created by the Simmer community can be found on The Sims FreePlay Facebook, Instagram, Twitter and YouTube using the tags #YouDOTYou and #TSFPxLEGODOTS

The real-life Lego Dots products included in The Sims FreePlay can be viewed here: Lego Dots | Fun Crafts for Kids.

 

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