Siso Toys appoints regional sales agency

Published on: 22nd March 2019

Outsourced Sales Solutions has been tasked with growing Siso’s business with Toymaster and independent retailers.

The new team includes some of the most experienced and respected sales professionals in the toy industry.

Starting with immediate effect, the new appointments and their areas are:

  • David Larter – North of England
  • Rob Daykin – Lincolnshire, Leicestershire & Nottinghamshire
  • James McRandle – Ireland & IOM
  • Paul Hayward – Derbyshire, Staffordshire, Manchester, Lancashire & North Wales
  • Jean-Claude Bergot – London & South East England
  • Mark Sharp – W. Midlands, Cheltenham, Gloucester, Oxfordshire, S. Wales S. West
  • Graham Burnett – Scotland, Shetland and Orkney Islands
  • Raymond Nedas – Norfolk, Suffolk, Beds, Bucks, Hearts, Essex, Northants, Cambridgeshire

“The appointment of OSS is an important step in shaping our business to deliver upon the strategic growth vision we set out to deliver,” commented Martin Whitaker, managing director, Siso Toys UK. “Toymaster and independent toy retailers are an important retail channel for Siso Toys UK, and with OSS we are confident we can grow our footprint within the channel and our overall business.”

Martin adds: “We have a great selection of brands and products that are perfect for independent toy retailers. Masha and The Bear had an amazing year in 2018 and we want to continue that trend, and we have our much-anticipated Toy Story 4 RC launching next month. We look forward to working with OSS to grow these brands as well as our wider portfolio, which includes The Deep, Trollhunters and Wissper, plus Simba Dickie Group’s own IPs Majorette and Corolle.”

Rob Daykin from OSS added: “Siso Toys UK has a really strong range for 2019 that will have 360 marketing campaigns that will support our retail partners and we are very excited to represent the company and deliver growth with Toymaster and independent retailers.”


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