Six products presented with ToyAwards at Spielwarenmesse

Published on: 1st February 2023

The winners of the 2023 ToyAwards were unveiled during the Press Preview for the 72nd Spielwarenmesse, with six outstanding new product ideas honoured with the prize for innovation.

For six exhibitors, it has been an especially successful start to the 72nd Spielwarenmesse. One day before the official opening of the fair, they were celebrated at the Press Preview for their outstanding product innovations with the presentation of a coveted ToyAward.

As an important quality seal, the ToyAward enjoys worldwide recognition. The prizewinning new products were selected by a 13-member international expert jury and rated in terms of comprehensibility of the product concept, play enjoyment, originality, safety, potential for commercial success and production & quality.

“The award-winning products represent important pointers for the purposes of range selection,” emphasised Christian Ulrich, spokesperson of the Executive Board at Spielwarenmesse eG.

The winners are:

Category: Baby & Infant (0-3 years)
EverEarth 7 in 1 Space Activity Cube, EverEarth Europe
“The design of the Cube really catches the eye – it needs no technology and yet it’s smart,” commented jury members.

Category: Pre-school (3-6 years)
Yummy Bear Scale, Topbright “What’s impressive about this educationally valuable toy is the intuitive learning and child-appropriate re-working of a well-known principle,” was the jury’s verdict.

Category: School kids (6-10 years)
History of Life on Earth, Clementoni
“The range of experiments and the entertainment that the kit provides are particularly worth mentioning,” the jury noted.

Category: Teenager & adults (10 years and older)
Miika K.I., Franckh-Kosmos
“The consistent nature of the concept, its integration into a comic and the ability to specify your own gestures deserve a great deal of praise,” commented the jury.

Category: Start-up
Paw Patrol AR Tattoos & Stickers, HoloToyz
“Remarkably innovative,” in the jury’s view, which also highlighted the thoughtful introduction to new technologies and the straightforward operation of the app.

Category: Sustainability
Creative Building Blocks, BAVVIC
“The tactile feel of the building blocks stands out,” was the assessment of jury members.

Recognised as a winner in the Start-up category, Kate Scott from HoloToyz told Toy World that the team was “over the moon” to receive the award.

As the show gets underway today, all prizewinners and the nominees can be viewed at the dedicated ToyAward Special Area in Hall 3A.


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