Sixth annual Best New Toys revealed at Toy Fair 2014

Published on: 21st January 2014

The sixth annual Toy Fair Best New Toy Awards winners were announced this morning predicting some of the top new toys for 2014.Toy-Fair-2014-300

The thirteen categories – which produced 39 winning toys from 26 different toy companies – were unveiled by Toy Fair organisers the British Toy & Hobby Association on the first day of the show this morning. Toy Fair is the UK’s only dedicated toy, game and hobby trade exhibition, playing host to more than 280 exhibitors launching thousands of new products.

The Toy Fair Best New Toy Awards are voted for by a panel of independent toy retailers as the 2014 Toy Fair products with the most potential to make a mark on retail throughout the year and beyond. The products include toys to suit every pocket, with a wide variety of price points on the list, from very affordable everyday pocket money spends such as Moshi Kart Collectables (Vivid) and Lil Fishys (Peterkin), through to special event purchases like LEGO CITY Police Station (Lego) and Ancient Dragon Castle (Playmobil).

The full list of Toy Fair Best New Toys 2014 is below:

Action Toys

  • Stink Bugs – Character Options
  • Nerf N-Strike Zombie Crossbow – Hasbro
  • Dragons: Defenders of Berk – Spin Master Toys


  • Airfix QUICK BUILD Lamborghini – Hornby Hobbies
  • LEGO CITY Police Station – LEGO
  • LEGO FRIENDS Stephanie’s Beach House – LEGO


  • Play-Doh Cake Mountain – Hasbro
  • Glowing Chemistry – Thames & Kosmos
  • Crayola Doodle Magic Colour Roll – Vivid Toy Group


  • Nenuco Won’t Eat – Famosa
  • Tiny Tears Interactive Doll – John Adams
  • Lalaloopsy Babies – MGA Entertainment

Games and Puzzles

  • Elefun Mousetrap – Hasbro
  • Think Words – Adams
  • Brainbox Colour & Create – Green Board Company


  • 4M Tin Can Cable Car – Great Gizmos
  • Scalextric RCS – Hornby Hobbies
  • Nano Quad – Revell

Play Sets

  • Sylvanian Families Cosy Cottage Starter Home – Epoch-Making Toys
  • Fairy Island – Playmobil
  • Ancient Dragon Castle – Playmobil

Pocket Money

  • Mixels Series 1 – LEGO
  • Lil Fishys – Peterkin
  • Moshi Kart Collectables –  Toy Group


  • Nursery Trampoline – James Galt
  • Learn to Pedal 3-in-1 Trike – Little Tikes
  • Toot Toot Drivers Police Station – VTech

Pre-School Characters

  • Peppa Pig Weebles Wind and Wobble Playhouse – Character Options
  • Henry Hugglemonster Henry’s Roarsome Scooter and Summer’s Super Scooter – Golden Bear

Role Play

  • Power Rangers Super Megaforce Deluxe Super Mega Saber – Bandai
  • Barbie & Me Colour Change Glam Bag – HTI

Speciality Toys

  • Teddy Train – Fiesta Crafts
  • Doll Lennja and Erin – Haba UK
  • Baa-Baa-Barn – John Crane
  • Multi Model Construction Set/Speed Theme – Triqo
  • Wicked UKick – Wicked Vision

Tech Toys

  • Cupets – Flair
  • My Friend Cayla – Vivid Toy Group
  • Kidipet Friends – VTech

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