The company has appointed Azaria PR to champion UK PR activities as it launches its UK sales office.
The family specialist agency won the account after a competitive pitch. Azaria will now be working with Skip Hop’s UK country manager Jon Tilley to implement an exciting PR and marketing plan designed to grow the brand’s presence in the UK. The key trade and consumer focus for 2016 includes product launches and activities for its baby and Zoo lines.
Jon commented: “Azaria was the obvious choice to launch Skip Hop over here in the UK. It stood out as an agency with passion, enthusiasm and a real expertise in the nursery and infant/pre-school arena. Fundamental to the decision was its fantastic contacts and instant grasp of the brand from the onset. We are confident that we have made the right decision to drive the brand forward in 2016.”
Managing director of Azaria, Amber Steventon, added: “Skip Hop is a wonderful brand to add to our family portfolio. We can’t wait to shout about its amazing products to the UK media and beyond, and really stamp it on the map as a UK family favourite.”
Skip Hop UK will be operational from 1st June, and can be contacted at email@example.com or on 01582 434 250.