Mattel’s movie-inspired toy range includes the Barbie Skipper Babysitters Playset & Doll and the Barbie Skipper First Jobs Waterpark Playset & Doll.
The Barbie brand is launching its first ever movie focused on Barbie’s sister, Skipper. Barbie Skipper and the Big Babysitting Adventure debuts on Pop! on 2nd April 2023 at 9am, with repeats at 1pm, 5pm and 8.15pm.
Following Barbie’s younger teenage sister in her first starring role, the movie brings to life fun and adventure in relatable real-world scenarios. Skipper is a babysitting expert, but when her babysitting business hits a snag, she takes a summer job at a water park and tries out different first jobs with some new friends. When a birthday party at the park goes awry, Skipper’s babysitting skills save the day. The success renews her confidence in her babysitting business, and she and her new friends start a babysitting squad. The new movie features new characters and two all-new songs.
Barbie Skipper and the Big Babysitting Adventure expands Barbie’s family universe, introducing a new generation of characters with compelling and relatable stories that kids can connect with through true-to-life fun adventures.
Mattel‘s movie-inspired toy range includes the Barbie Skipper Babysitters Playset & Doll which also incudes a baby doll, a crib with mobile and four storytelling pieces. The Barbie Skipper First Jobs Waterpark Playset & Doll features a Skipper doll in her onscreen-inspired uniform with a small toddler doll, a multi-level waterpark and 5+ accessories including a pet puppy.
To support the launch of the movie, the Barbie brand has a robust 360-degree marketing plan in place which includes Pop! channel activations, retail activations, YouTube support, advertorials and competitions in Barbie Magazine, and more.