The launch campaign is to run from September through to November, and will combine TV advertising with retailer events, sampling to schools and online word of mouth with parents. The Skwooshi TV campaign will deliver 300 new TVRs from September to November on channels such as CiTV, Disney Junior and Boomerang. The campaign will also be supported by a fully branded takeover on online parental publication UKMums.tv, featuring product reviews, creative ideas as well as a mini Twitter event that will be conducted on Thursday 19th September.
A further activity will see 40,000 Skwooshi samples sent to 200 schools, reaching the hands of pupils aged 4-7. A full activity pack will be supplied to each participating school, and pupils will have the chance to sample the brand as well as the opportunity to enter into a National Competition to win £100 of Skwooshi for their school.
Finally, a Skwooshi Retailer Roadshow consisting of product demonstrations, sampling and in-store competitions will be at participating The Entertainer and Smyths stores from September 28th.
Imma Lazzari, product manager at GP Flair, commented: “Skwooshi has been absolutely loved by everyone that has seen it and the planned marketing activity is designed to drum up more attention for the brand, whilst encouraging children to be creative with Skwooshi.”
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