Sky Dancer collection to reach new heights in 2023

Published on: 16th January 2023

Vivid Goliath has yet more exciting plans in store for Sky Dancers with the launch of the duo Sky Dancer and Pet series due to fly off shelves from July this year.

Since Vivid Goliath partnered with Lansay for a relaunch of Sky Dancers in July 2022, sales of the re-versioned dolls from the ’90s: Fuchsia Fantasy, Miss Mint, Sapphire Sparkle, Coral Cutie and Purple-Licious, have been sky high. Coming off the back of a sell out success in autumn/winter 2022, Vivid Goliath is excited to be launching the new duo Sky Dancer and Pet series later this year.

“The marketing plans came together brilliantly last autumn/winter to support the launch” says senior Brand manager Chloe Burrowes. “The mix of social media and digital playing on the 90s nostalgia for mums, along with TV and our celebrity influencer event, meant that every last doll was on allocation and we sold through just under 100k units in four months.”

Brand developers Lansay experienced a similar sell out success story in France with over 100k units sold. The brand team have been hard at work researching several new concepts to move the play experience on and concluded that the Fairy with Pet collection elevates the flying experience to an exciting new level.

Vivid Goliath will be at The London Toy Fair on stand B70 to showcase the latest range and its marketing plans for this autumn/winter.


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