Skylanders figures outsell all other action-figure properties

Published on: 19th August 2013

Activision Publishing has announced that Skylanders figures outsold all action-figure properties in the US and Europe year-to-date in 2013.Skylanders300

The Skylanders property outpaced all toy properties overall in the UK year-to-date as of June 30, 2013, according to NPD, GFK and Activision’s own data.

As of July 31, 2013, the Skylanders franchise has generated life-to-date more than $1.5b in worldwide retail sales; and year-to-date in 2013, in both North America and Europe, Skylanders Giants was the number one best-selling console and hand-held game overall in dollars.

Eric Hirshberg, CEO of Activision Publishing, said: “We began something very special with Skylanders, and the magic of bringing toys to life through a video game. But it’s not just about the game, we know the toys have to be just as creative and imaginative as the kids that play with them. That’s why we’re so excited to bring even more innovations to this genre when Skylanders Swap Force comes out in October.”

Skylanders Spyro’s Adventure and Skylanders Giants were developed by Toys For Bob, and Skylanders Swap Force is being developed by Vicarious Visions. The games are rated Everyone 10+ by the ESRB. For more information, visit

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