NEWS

Skylanders Magic Choc hits Toys R Us

Published on: 5th March 2013

The In Thing has announced a Skylanders Giants licensed Toys R Us exclusive edition of Magic Choc.chill-box300

Landing in Toys R Us stores nationwide this week, special edition packs will feature a limited edition version of the Magic Choc product, with each Chocolate Model Making Kit centring on the Toys R Us exclusive ‘Legendary’ Chill figure.

Each pack contains a combination of milk, white and dark chocolate, complete with an antibacterial wipe and an exclusive model ideas booklet.

Kieran Murphy, head of marketing, The In Thing, said: “We’re the independent distributor for Skylanders Giants, so it was fantastic to launch our own exclusive with the licence. It’s a crucial Easter period for Magic Choc, so to see the Toys R Us Skylanders Giants exclusive product hit shelves approaching this time, we’re over the moon.”

If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Geoff Sheffield joins The Entertainer

Argos to reopen 140 of its standalone stores

Kids@Play completes move to new site

Hong Kong extends visitor travel ban by three months

Bandai readies for relaunch of Harumika

Playmobil reveals latest Back to the Future toys

Kids India 2020 has been cancelled

Exclusive: NPD on changing consumer habits during Covid-19 lockdown

Exclusive: Toy World talks family matters with Wicked Uncle

Intu polls shoppers ahead of reopening