NEWS

Skylanders named overall best licensed programme of the year

Published on: 20th June 2013

The top licensed properties and products of the past year have earned their highest honours: International Licensing Excellence Awards from LIMA.Limaawards300

Skylanders by Activision Publishing was named Overall Best Licensed Programme of the Year, and Hot Topic received the Best Retailer of the Year Award for The Hunger Games. This year’s 15 awards recipients were chosen from a ballot of nominees via an industry-wide search and determined by a vote of LIMA’s membership. The winners of the annual awards were announced at the LIMA Awards Ceremony during Licensing Expo 2013.

ART OR DESIGN

Best Art or Design Programme of the Year – The Very Hungry Caterpillar/The World of Eric Carle (by Eric Carle Studio/The Joester Loria Group)

Best Art or Design Licensee of the Year – Kids Preferred for The Very Hungry Caterpillar/The World of Eric Carle)

CHARACTER OR TOY BRAND

Best Character or Toy Brand Programme of the Year – Skylanders (by Activision Publishing)

Best Character or Toy Brand Licensee of the Year – Hard Goods – Lego (for Marvel Super Heroes)

Best Character or Toy Brand Licensee of the Year – Soft Goods – Alfred Angelo (for Disney Fairy Tale Weddings)

CORPORATE BRAND

Best Corporate Brand Programme of the Year – HGTV Home (by HGTV Home/Beanstalk)

Best Corporate Brand Licensee of the Year – Sherwin-Williams (for HGTV Home)

FILM, TELEVISION, CELEBRITY, OR ENTERTAINMENT

Best Film, Television, Celebrity, or Entertainment Programme of the Year – Marvel’s The Avengers (by The Walt Disney Company/Marvel Entertainment)

Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Hard Goods – CVS/Pharmacy (for Nuance Salma Hayek)

Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Soft Goods – Vans (for Yo Gabba Gabba!)

SPORTS

Best Sports Programme of the Year – National Basketball Association

Best Sports Licensee of the Year – Junk Food Clothing Co. (for Vintage NFL)

PROMOTION

Best Licensed Promotion of the Year – 50 Years the Art of Soup: Campbell Soup Company (for Andy Warhol at Target)

RETAILER

Best Retailer of the Year – Hot Topic (for The Hunger Games)

OVERALL BEST LICENSED PROGRAMME OF THE YEAR

Skylanders (by Activision Publishing)

For a full list of this year’s nominees and winners, and more information about the annual awards programme, visit the LIMA website, www.licensing.org.

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