Skyrocket Toys expands UK presence

Published on: 28th February 2019

Amy Saunders is appointed as the firm’s new head of UK as the company looks to support record international growth.

Leading US toymaker Skyrocket has confirmed plans to expand its presence in the UK to support the fast-paced growth of the company’s brands in the region.

Amy Saunders, who was previously with Bandai UK, has been appointed in the role of Skyrocket UK general manager, taking effect from 1st March. Amy will take the lead in continuing to establish Skyrocket’s brands in the region, increasing sales, and streamlining the demand for its products.

Skyrocket UK is located in the London area and officially began to liaise directly with UK retailers at London Toy Fair in January. The move is the latest in Skyrocket’s aggressive plan to widen its global footprint, as the company’s products gain popularity worldwide.

Amy Saunders, Skyrocket Toys UK general manager.

Amy commented: “After a happy 18 years with Bandai UK this is a whole new chapter for me in the toy industry, and for my career as a whole. When faced with the opportunity of this new challenge, the proposition was irresistible. I am looking forward to being a part of Skyrocket’s launch of its innovative and exciting new products at retail.”

The company is best known for its award-winning and propriety brands, including Pomsies – a best-selling toy and Plush Toy of the Year nominee in 2018 – Grumblies interactive plush pets, and the innovative Sky Viper Drones. This year, Skyrocket is gearing up for the launch of Blume, the highly anticipated line of adorable collectible ‘blooming’ dolls; Pomsies Lumies, the next generation of Pomsies interactive pom-pom pets with a colourful and musical twist; and new waves of the best-selling Pomsies and Grumblies interactive plush pets.

“It is the perfect time to firmly establish our Skyrocket UK office, when worldwide sales are at an all time high,” said Shari Mann, senior vice president of international sales, Skyrocket. “Skyrocket UK will allow us to keep pace with consumer demand of our products in one of our largest global markets. Together with Amy, we look forward to working with our UK retailers directly to make Skyrocket products widely available in the country. The vast experience she brings will be invaluable in achieving the ambitious goals we have for years to come.”


The July issue of Toy World is out now

BTHA presents Golden Teddy Award to Tim Hall

Gabe Hicks appointed senior game designer at Steamforged Games

B&M sees group revenue drop 2.2% in first quarter

Smart Toys and Games releases limited edition version of Jump In

McDonald’s UK to launch Paddington Happy Meals

Beano to celebrate 85 years with new consumer products

Former US Toys ‘R’ Us executives set to face trial over 2017 bankruptcy proceedings

Richard Dickson to deliver BLE opening keynote on Barbie

Playtime PR undergoes management restructure