Slow Toys 2012 announced at Selfridges

Published on: 30th October 2012

The winning products were officially unveiled in Selfridge’s Oxford Street store at 9am today.

The Slow Toy 2012 winners are:

  • Wonderworld – Wonderworld Eco House
  • Coiledspring – Rory’s Story Cubes
  • Big Jigs – Triangular Activity Centre
  • Totseat – Oobicoo
  • P’kolino – Multi Solution Puzzle
  • My Wonder – Wondercube
  • Play to Z – Stacking Hoops

Selfridge’s support of the Slow Toys of 2012 will see the products on sale at its prestigious toy department throughout the festive season.

The Slow Toy movement and its awards aim to recognise toys that are well made, inspire the mind and provide children more than noise and flashing lights. The judges, including; Peter Jenkinson from Toyology, Al Boxall-Gordon from IzziwizziKids, and three significant mummy bloggers including; Nicola from ‘Monsters Funhouse’, Fiona from ‘Mummys Little Stars’ and Kate from ‘What me and the Boys say’, are all confident the final list has uncovered some great examples.

Founder of the original movement, Thierry Bourret, said: “I have always longed for this level of appreciation for good quality, well-made toys that encourage traditional play and stimulate a child’s imagination. I am overwhelmed that not only have we found seven wonderful products, we have also managed to team up with one of the country’s most prestigious departments stores to help spread the word.”

Lynne Crook, buying manager for Toys at Selfridges, said: “Having re-launched our Kidswear and Toys offering earlier in the year, we were eager to find a collection to champion this Christmas that would offer a real point of difference for visitors to our store. The Slow Toys project absolutely does that.”


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