Slow Toys unveiled at John Lewis

Published on: 23rd October 2014

The results for the 2014 Slow Toy Awards are now in and the team revealed the winners at John Lewis Oxford Street this morning.SlowToy2014300HiRes

This year’s final Slow Seven include:

  • Doctor’s Set and Fire Engine Set from Le Toy Van
  • Plush Wheelybug from Hippychick
  • 24-piece Magnetic Wooden block set from Tegu
  • Shop Till with Scanner from Bigjigs
  • Multimodels 10 Model set from Meccano
  • Carry Case Finger Puppet Theatre from Fiesta Crafts

Taking the crown for the Slow Craft Toy is the Cardboard Land of Fantasies from Calafant.

The Slow Toy Movement is the creation of Thierry Bourret, who aims to highlight toys that will stand the test of time and offer true play value. Brand new for 2014, the team introduced the Slow Craft Toy, a new category that recognised craft toys that inspire and allow children to use their own creativity, but may not last a lifetime.

Thierry commented: “The success of the Slow Toy Movement has been one of my greatest achievements and each year it continues to amaze me how much support we receive. The Slow Toy Movement and its awards seem to have taken on a life of their own – not only has it engaged industry experts, but our campaign has been mentioned in articles not only nationally but internationally too. It was my dream to have this level of appreciation for good quality, well-made toys that encourage traditional play and stimulate a child’s imagination and I am just overwhelmed that this is now a reality.

“Not only has the 2014 awards uncovered eight wonderful products, we have also managed to team up with one of the country’s loved department stores to help spread the word. I can only hope that the Slow Toy Awards has established its place firmly in the industry, so we can continue to bring the world’s best toys to the toy boxes of children in the UK.”

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