Smart Fox appoints AB Gee as exclusive UK distribution partner

Published on: 15th January 2020

There are planned promotional activities throughout the year following the appointment. 

Smart Fox (a subsidiary of Koch Media) has agreed an exclusive toy distribution partnership with AB Gee for the UK.

The agreement, which took effect on the 10th October 2019, is aimed at increasing Smart Fox’s penetration of the independent toy market through a distribution partnership with AB Gee in the UK. There are planned promotional activities throughout the year.

“This is great opportunity”, said Gary Wilson, director of sales and trade marketing UK and EIRE for Koch Media. “AB Gee has managed to remain the number one toy distributor in the UK because it has the right principles for business. I look forward to working with them.”

“We are delighted to be working with these new brands”, said Adrian Holmes, head of sales for AB Gee. “We are very proud and honoured that Koch has chosen us to partner with and look forward to helping Smart Fox achieve its full potential”.

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