The best-selling My First collection is expanding once again. 

SmartMax is expanding its bestselling My First collection yet again, with three new sets. Available now, My First Vehicles, Animals, and Sounds & Senses are suitable for ages 1-5.

My First Vehicles allows toddlers to construct with the cement mixer and dumper truck, or tackle blazes with the fire engine. Complete with 13 large and tactile pieces that are soft to touch, kids can either find the pieces required to make the correct vehicle or mix and match them to create weird combinations. Easy to click together, thanks to the signature SmartMax magnetic bars, this set also includes a white SmartMax ball – perfect for the dumper truck.

My First Animals sees the arrival of four new species to collect, including a Bear, Elephant, Seal and Horse. The toys offer kids a creative approach to the basics of magnetism. The extra-large animals are soft to touch, and easy to grab and connect using the magnetic bars. Like all SmartMax products, each piece is 100% compatible with all other sets, so little ones can mix & match animals to create creatures of their own.

Also launching is My First Sounds & Senses, which features four brand new SmartMax bars and balls, each one developed with a different sound and texture. Different faces drawn on each side of the ball depict various emotions; encouraging children to express themselves through play.

Karen Clarke, UK brand director for Smart Toys and Games, said: “We are so excited to launch our new SmartMax sets – the My First range is one of our best-selling collections, so we are delighted that fans can now add even more fun to the magnetic mix/ The My First Sounds & Senses set is something really new for the range and makes a fantastic gift for a baby’s first birthday. Thanks to the different textures and sounds, it will have little ones engaged for hours.”