The company’s My First collection has been its best-seller.

2019 has been going well so far for SmartMax, the brand behind the pre-school magnetic construction system. Most notably, the brand’s best-selling My First collection has gone from strength to strength.

Having hit the shelves in 2017, the My First collection already includes six sets. With My First Dinosaurs and My First Totem launching this month, the rest of the range includes the likes of My First Safari Animals and My First Animal Train, all of which have reportedly been popular with consumers.

The collection is now stocked in multiple retailers and online stores including Fun Learning, Whirligig Toys, and Kidly. The success of the My First range has lead to new lines being planned for 2020 including the My First Sensory Set and My First Vehicles.

SmartMax My First sets have been designed to introduce babies from one year plus to the world of magnetism, encouraging logical thinking and imaginative play from an early age. The simple yet effective design of the My First sets enables children of all ages to engage with the product, allowing them to build their own unique constructions. Each animal piece is soft to touch, and all components are easy to hold and connect. Compatible with all other SmartMax sets, this STEM construction toy is ideal for teaching children a number of skills, as well as supporting their development. Thanks to the extra-large magnetic pieces that cannot be swallowed, SmartMax is safe for all ages.

Karen Clarke, brand director for Smart Toys and Games said: “We have been thrilled with the success of the My First range from SmartMax. It’s certainly a best-selling line for us and feedback from our retailers has been fantastic. These sets make wonderful first birthday gifts thanks to the bright, beautiful colours and soft feel; they are one-of-a-kind fun, tactile toys that stimulate any child’s mind.”