NEWS

SmartZone introduces new Mighty Wheels and dolls ranges at Toy Fair

Published on: 26th January 2022

The new trucks make their debut, along with the launch of Ebony’s Circle of Friends diverse dolls collection.

SmartZone (HK) has launched a new range of Mighty Wheels toys and a collection of diverse dolls, Ebony’s Circle of Friends, at this year’s Toy Fair.

Mighty Wheels are heavy duty toy trucks made of real steel and durable plastic which can withstand sand, dirt, rocks and gravel. They will be available in the UK from September 2022. There are many different trucks and sizes to collect and play with including Dump Trucks, Front Loaders, Cement Mixers, Bulldozers, playsets and much more.

Mighty Wheels is supported with the international launch of the first series of 12 animations featuring Mighty Man & his team of Mighty Wheels trucks, available to view on the Mighty Wheels YouTube channel. Kids can head out on an adventure with the team as they discover a mysterious map and follow it to find the treasure, watching out for Dr. Thunder along the way. Mighty Man and his crew come to the rescue of Motor City, and get to the bottom of the mystery of who destroyed their city.

New for 2022, from the Mighty Wheels Mag Force collection, comes Mighty Magnet Machines. Each construction vehicle has magnetic action and no batteries are needed. Available in a variety of trucks and play sets.

SmartZone (HK) is also excited to announce the launch of a new diverse dolls range, available from September 2022. The Ebony’s Circle of Friends dolls collection is part of the famous Kenya dolls brand. Kenya was created in 1990 to celebrate the many beautiful shades of black skin.

Kanya’s big sister, Ebony and her friends come dressed in her trendy fashions, popular with girls today. She has long beautiful natural curls and comes with her own brush for hours of hair styling fun.

Ebony’s Circle of Friends include her Asian friend, Keiko, Middle Eastern friend Zarah, Latina friend Korina and her Caucasian friend Karlee. They will be available in three sizes, 11.5” fashion doll, 16” and as a styling head.

SmartZone will support both brands with social media, PR and Influencer campaigns activated through the year.

Visit the SmartZone stand UL 142 or for more information about Smart Zone, please contact Bob Pagano, VP International Sales & Marketing bobpagano@smartzone-hk.com

 

RECENT ARTICLES

Smyths Toys acquires PicWic Toys

Full steam ahead for Toynamics’ Hape railway campaign

Golden Bear reports exceptional sales for Curlimals range

Exclusive: Talking Shop

Exclusive: Focus on Tech Toys & Gadgets

Trends UK celebrates 20th Anniversary at British Grand Prix

Tonies launches George adventures for Peppa Pig fans

Sainsbury’s reports substantial drop in Argos sales

Bluey to launch second series on CBeebies and BBC iPlayer

Exclusive: Schleich unveils new global brand strategy